E-newsletter marketing tips to promote your business
Can e-newsletter marketing be the tool you need to promote your business?
As a business owner and service professional you know that getting and
keeping clients is the most important task you have. After all, without
clients, you don’t have a business.
But did you know that lead nurturing is the key to both capturing and
keeping your clients and the one thing that most service professionals like you
are most likely missing? E-newsletter marketing solves that problem.
I know how tough it is to find the time to plan and execute a stay in touch program but it is so important for your business and it doesn't have to be difficult or complicated.
Think about this…
Nurtured leads produce a 20% average increase in sales opportunities versus non-nurtured leads according to DemandGen Report. This 20% increase in converted leads could mean thousands of extra dollars per month for a professional service provider like yourself.
Forrester Research also found that companies who excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost and the Annuitas Group found nurtured leads make 47% larger purchases than non-nurtured leads.
…And that is good news.
So, how can you and your business benefit from all this information?
I’m talking about e-newsletter marketing.
You may call them electronic newsletters, email newsletters, or e-zines.
They’re all the same thing — an email from you to your target audience.
They don’t use hard sales or quick promotions. Instead, e-newsletters are
basically short, concise “articles in email form” which entertain and engage
readers. They are simple and easy email marketing tips that get results.
They are the best marketing tools to come along in years …
These e-newsletter marketing tips can make it a much easier process for you to stay in touch. And making it automatic will make it even easier!
There are a lot of benefits to using e-newsletters. The primary goal of your e-newsletter is simply to stay in touch with and build relationships with current, past, and potential clients. Just doing this will increase your profits.
So, how can you benefit from all this information and what do you need to do to implement your own plan without having to find more time in your schedule to do it?
I'm here to tell you that I can do all of these things for you, so you can focus on what’s important to you. Running your business.
As a newsletter specialist my goal is to help you get and stay in touch with both potential customers and clients regularly which will enhance your image, improve your profits, and simply, make your life easier.
You're a business person and we both know
that you’re busy. You don’t have enough time to handle one more project,
especially one that you will need to do regularly. And it’s probably not
something you want to do anyway. You want to focus on your business. That is
after all, your specialty.
What you need is someone who is dedicated to your needs and has the ability to simplify your day so you can get home on time (for a change).
I can help you do that.
As a copywriter and e-newsletter
marketing specialist, I can help you to get and stay connected to your clients by
providing a regular e-newsletter filled with valuable information that will
benefit your readers and have them looking forward to your next issue, all
while keeping you in the forefront of their mind and positioning you as the expert
This includes getting everything in order for the first
e-newsletter — design, layout, tone, style, the sections that will repeat each
month — and writing the first issue of the newsletter. And that’s just for
starters. I will also be writing, managing, and sending the e-newsletter as
often as you’d like to stay in touch, whether it’s every week or every month.
Many service providers rely on their e-newsletter to be the
bulk of their marketing plan because they have found that it works so well
month after month, and with me providing the writing and managing of the
newsletter, you are free focus on doing what you do best, providing great
service to your clients.
If you would like to know more about how we can work together to plan and execute a stay in touch program for your business please feel free to contact me.
E-newsletters are really the best email marketing tips to implement for your business, and I'd love to help.
I look forward to working with you!
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